von Ripper, who was jailed in Germany for his caricatures of Nazis but had a New York gallery show in 1938. After seeing a cover portrait that he felt was too flattering, Ingersoll took the suggestion of none other than his psychiatrist and reached out to artist Rudolph C. TIME’s annual Person of the Year franchise is meant to name “who or what most influenced the events of the past 12 months, for good or for ill.” That said, publisher Ralph Ingersoll wanted to make sure readers didn’t view the choice of Adolf Hitler for 1938 as an endorsement of the dictator. No such branding has appeared on TIME’s cover since. The magazine devoted a significant amount of coverage to the National Recovery Administration-culminating four months later in the selection of the first director of the NRA, Hugh Johnson, as the 1933 Man of the Year. Roosevelt’s National Industrial Recovery Act. companies to show their support of President Franklin D. It was one of 11 covers in 1933 that featured the NRA logo, a symbol used by U.S. 11, 1933, cover of Gertrude Stein is interesting mostly for the logo printed at the top. (His reply: “They’ll never call Ernest Hemingway the Waldo Peirce of American writers.”) And there was politics: The Sept. There was commerce a 1938 painting of Britain’s Neville Chamberlain is overtaken by a banner exclaiming “Now you can read TIME on Thursday.” There was art 1937’s Ernest Hemingway cover was created by Waldo Peirce, once called the Hemingway of American painters. elephant seal for the 1932 cover on the Ringling Brothers circus. “Movie stars’ faces are all right in the movie magazines, in pictures, and in their proper place,” one wrote in, “but not on the front cover of TIME.” There was whatever the opposite of glamor is: a 5,000-lb. embodiment of sex appeal,” was such a departure from the norm that some readers were scandalized. There were strong points of view the choice of Mohandas Gandhi as 1930’s Man of the Year included this bold headline: “In jail, he at large, Wiggin, Jones, Lewis, Stalin, Hitler, Capone.” (That one is my choice for 1931, not 1930, as Man of the Year selections used to appear in the first issue of the following year.) There was glamor a 1935 photograph of Jean Harlow, whom TIME called “the foremost U.S. 22, 1930) is one of many athletes to grace the cover, and it’s no surprise Sports Illustrated was spun off from TIME’s pages in 1954. There was sports amateur golfer Bobby Jones (Sept. 3, 1927, cover alongside another charcoal painting by Woolf, of British politician Leopold Stennett Amery.Īs TIME settled into its groove in the 1930s, the cover became a place to show off just how much range the magazine could cover. Green and orange colors were both published before they settled on the iconic red border, which debuted on the Jan. Woolf’s work also accompanied noteworthy covers such as the John Hays Hammond portrait in 1926 that, with its green vertical stripe, shows how Luce and Hadden were up for trying new ideas. Woolf, who previously worked as a frontline artist-correspondent in Europe with the U.S. What I enjoy most about the early TIME covers is the handcrafted feel-from the squiggly hand-drawn lines to the rough charcoal drawings, many by artist S.J. Half an hour later, I woke up to a surprise: what I had been reading wasn’t bad at all.” Said Luce of the first issue: “I picked it up and began to turn through its meager 32 pages (including cover). The story on Cannon was only 300 words, but that first cover image started one of the magazine’s recognizable features: placing a frame around a newsworthy person. Read the first issue of TIME here in the TIME Vault Luce paid artist William Oberhardt $50 for the onetime use of a portrait of then Speaker of the House Joseph Cannon, which Oberhardt had created two years earlier as a commission for the U.S. Walter Thompson to create an ornate “diddling” scroll up the sides, and organized pertinent information within hand-drawn boxes. Faced with pressing deadlines, they hurriedly asked a contact at advertising agency J. I’ve always found it funny that for the first issue of TIME, dated March 3, 1923, founders Henry Luce and Briton Hadden waited until the last minute to finalize the cover-a practice that occasionally occurs to this day. 3, 1927: Leopold Stennett Amery Illustration by S.J. May 10, 1926: John Hays Hammond Illustration by S.J. 27, 1924: Sigmund Freud Illustration by S.J. March 3, 1923: Joseph Cannon Illustration by William Oberhardt
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